Who Is the Dylan Purple Model? The Face (and Feel) of Versace’s Dreamiest Fragrance

There are some perfume ads you scroll past without a second thought—and then there are the ones that stop you mid-swipe. You know the type: warm sun, bold colors, and a model that feels like she’s stepped right out of a Mediterranean fantasy. That’s exactly what happened when Versace dropped the campaign for Dylan Purple—and suddenly, everyone wanted to know: Who’s the model in the Dylan Purple ad?

Let’s dive in.

Dylan Purple Isn’t Just a Perfume—It’s a Mood

First, some quick context. Dylan Purple is one of the newer additions to Versace’s fragrance line, launched in 2022. It’s fruity, floral, and honestly kind of addictive. The top notes are juicy pear and bergamot; the heart leans into delicate florals like freesia; and the base finishes with smooth musk and cedarwood. It’s sweet, but not syrupy. Fresh, but still feminine. It smells like you just got back from a sun-drenched weekend in Capri.

The bottle? A stunner. Deep violet glass with gold accents and that iconic Medusa head. It looks like something you’d keep forever, even after the last drop’s gone.

But here’s the thing—a fragrance doesn’t just sell because it smells good (though it helps). It sells because of the story. And in this case, the story is told by Iris Law—the Dylan Purple model who brought the whole vision to life.

Meet Iris Law: The It-Girl Behind the Campaign

If the name rings a bell, you’re not imagining things. Iris Law is the daughter of actors Jude Law and Sadie Frost. But she’s carved out her own identity in fashion—and she’s got that rare kind of face that sticks with you. Sharp cheekbones, cropped blonde hair, and a stare that’s both sultry and curious. She looks like she’s thinking five things at once.

In the Dylan Purple campaign, Iris isn’t just posing—she’s moving. She’s walking through lavender fields, lounging in silky dresses, and staring straight through the camera. It feels more like a scene from a film than a typical fragrance shoot. And that’s exactly what makes it memorable.

Versace described Dylan Purple as “a journey through the Mediterranean,” and Iris fits right into that picture. She’s youthful but not naive. Chic but relaxed. There’s a kind of confidence in the way she holds herself—like she’s in her own world and she doesn’t care if you’re watching. But, of course, you are.

Why This Campaign Hit Differently

Let’s be honest—a lot of perfume ads blend together. There’s a beautiful model, a flowing gown, and a vague quote about desire. But this one had a different energy. The styling was classic Versace—bold, gold, just the right amount of over-the-top—but the mood was softer, dreamier.

It felt like a celebration of feminine energy without being too “done.” No forced seduction, no theatrical dramatics. Just a woman in her element. Relaxed. Playful. Maybe even a little mysterious.

And people noticed. Scroll through Instagram or TikTok, and you’ll find users posting clips from the commercial, copying the look, or sharing their reactions after trying the perfume. It became a small cultural moment—not viral in the overused sense of the word, but buzzworthy in a more organic way. People genuinely liked it.

What the Dylan Purple Model Represents

There’s something refreshing about the way Iris Law has been positioned in this campaign. She’s not an unreachable goddess—she’s cool, modern, and a little unexpected. That’s what makes her so effective as the Dylan Purple model. She doesn’t sell the fantasy; she is the fantasy, in a way that feels real.

It helps that Iris isn’t afraid to be a little edgy. She chopped her hair, bleached it, and took risks early in her modeling career—and it paid off. She’s not just a celebrity kid trying to ride the wave. She’s built a style all her own, and that individuality shines through in everything she does, including this campaign.

More Than Just a Pretty Face

At the end of the day, what makes a campaign like this work is connection. You see someone like Iris Law in a dreamy setting, wearing a scent like Dylan Purple, and you start to imagine what it would be like to step into that scene—to smell that fresh, floral air, to walk barefoot on white stone steps, to be a little more carefree for a minute.

And that’s the whole point. Fragrance isn’t about the ingredients listed on the box. It’s about the way it makes you feel—and the story you build around it.

Iris Law brought that story to life. And whether you knew her name before or not, it’s likely you won’t forget her now. She made Dylan Purple more than just another perfume. She made it a moment.